This podcast episode discusses the importance of branding and design in product marketing, the discovery and promotion of the benefits of sugar scrubs, the confusion and inconsistency in the messages of hand scrubs, branding strategies and product improvement, distilling words into memorable phrases, launching consumer products in the direct-to-consumer era, challenges faced by wholesale businesses, connecting with micro-influencers and brand collaborations for marketing skincare products, starting a business and featuring a product called Read2Me recordable book buddy, generating awareness for products, and targeting the military market. The episode concludes with gratitude and information on how to participate in the show or sign up for a newsletter.
