#560 - Amazon, Walmart, TikTok, & Target Strategies From A 9 Figure Seller

This podcast episode explores the strategies and challenges of selling on Amazon, with a focus on maintaining profitability amidst changing fees and restrictions. The featured speaker, who works for a nine-figure seller on Amazon, discusses their background in retail and their transition to e-commerce. They also highlight the success of top-of-funnel marketing and the inclusion of TikTok Shop in their marketing strategy. The episode touches on the significance of listing items on Target's marketplace and the potential organic halo effect on the Amazon marketplace. The speaker emphasizes the importance of understanding customer sentiment through data and utilizing tools like the Product Opportunity Explorer. The discussion concludes with insights on managing catalog information effectively for Walmart brands and the benefits of leveraging AI tools.