This podcast episode explores various updates and developments in the advertising and selling strategies on platforms like Amazon and Walmart. The collaboration between Walmart and Disney allows Walmart sellers to target audiences and promote their products on Disney and Hulu shows. The evolving advertising and streaming ecosystem is impacting sellers, and they need to adapt to new ways of reaching their target audiences. Updates on selling strategies on Amazon include the option to purchase cheaper shipping labels and the potential feature of buying products on Instagram without leaving the app. Additionally, there is a mention of an upcoming workshop in Madrid focusing on Amazon and Walmart strategies, as well as the competitor tracking feature offered by Helium 10's Insights Dashboard. The speaker also discusses the features and advantages of the Helium 10 Chrome extension for Amazon sellers.