#561 - Strategies from an 8-Figure Amazon/Walmart Brand: VitaCup

This podcast episode features an interview with Jason McClellan, the vice president of online marketplaces at VitaCup. In the interview, Jason shares his experience and insights on selling products on Walmart and Amazon. He discusses the changes and strategies that have contributed to his success on Walmart, emphasizing the importance of improving listing quality and leveraging Walmart's unique backend structure. The conversation also explores the differences and challenges of selling on Amazon compared to Walmart, highlighting the lower sales volume and cheaper advertising costs on Walmart. Additionally, the speakers discuss the impact of implementing coupons and subscriptions on driving sales and customer acquisition. The section concludes with discussions on the importance of having a hook to attract customers and increase subscriptions and the significance of concise and relevant product descriptions on Walmart. The conversation also touches on the impact of inventory availability on sales, the issue of pricing parity, and the challenges of maintaining a clean and legitimate marketplace. The speakers share various strategies for success in brick-and-mortar and online marketplaces and invite listeners to join a support group for Walmart sellers.