Dave joins Chris Walker for a Refine Labs Expert Series event. Chris is the Founder & Executive Chairman of Refine Labs and Founder & CEO of Passetto. They discuss

The principles of building a community
LinkedIn personal vs. company page engagement
The role of executives in thought leadership content
How companies are leveraging influencer partnerships
How to approach LinkedIn organic and grow your audience

Timestamps

(00:00) - - Intro
(07:15) - - Importance of Community Engagement
(11:32) - - Tailoring Marketing Strategies to Target Audiences
(14:04) - - Depth Over Width in Influencer Strategy
(16:26) - - Leveraging Influencer Networks for Product Promotion
(19:36) - - Importance of Laser Focus in Content
(25:03) - - Organic vs. Paid Content Amplification
(27:27) - - Leveraging Content for Successful Advertising
(33:05) - - The 1% Mindset in Achieving Success
(36:06) - - Creation Strategies: Leveraging Existing Comfort Zones
(40:06) - - Utilizing Content Variation for Effective Marketing
(42:59) - - Investing in Employee Long-term Value
(45:34) - - Validating and Refining Effective Communication Strategies
(48:57) - Identifying Trending Topics on LinkedIn for Content Creation

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#139: Strategy | Building Community in B2B, LinkedIn Organic, and Influencer Partnerships (with Chris Walker)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)