Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fostering winning cultures rooted in a human-first approach.

They discuss

The future of intent data
ABM in 2024
The importance of unique positioning
Marketing in industries like packaging and logistics
How to stand out in a crowded market

Timestamps

(00:00) - - Intro
(07:04) - - Embracing Timeless Marketing Principles
(09:03) - - The Impact of Positioning on Marketing
(14:00) - - Adapting to Remote Work
(16:50) - - Identifying early-stage problems and solutions
(19:57) - - Decoding Intent Data in B2B Marketing
(23:38) - - Regulation and Data Privacy in Advertising Platforms
(30:01) - - Strategies for Meaningful Outreach Using Intent Data
(30:49) - - Redefining ABM: Back to Basics
(37:02) - - Focused Sales Strategy: Quality Over Quantity
(37:54) - - ABM: Leveraging Your Network
(41:56) - - The Naming Challenge in Branding
(45:57) - - The Power of Execution Over Strategy

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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#140: Marketing Strategy | Intent Data, Back to Basics with ABM, and B2B Non SaaS (with Christopher Rack)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)