This podcast episode examines the rise and fall of the Ford Bronco and the efforts of a group of enthusiasts to bring it back. It discusses the discontinuation of the Bronco, the potential impact on the off-road market, and the challenges faced by car companies in the early 2000s. The design and development of the Bronco are explored, as well as the surprising appeal of the concept car to millennials. The formation of the Bronco Underground and their mission to present a business plan for a new Bronco are highlighted. However, just as the Bronco is about to make its comeback, a worldwide economic shock hits the automobile industry. The episode ends with the question of whether consumers will embrace the resurrected Bronco.
