This podcast episode explores the challenges faced by Ford and Chrysler during the Great Recession, their negotiations to save Chrysler from bankruptcy, the potential return of the Ford Bronco to compete with Jeep, the success of Chrysler's Jeep brand, and the fierce competition between the Ford Bronco and Jeep's Wrangler Rubicon in the 4x4 market. It highlights the obstacles, strategic decisions, and marketing battles that occurred during this period, indicating the growing demand and competition in the off-roading industry.
