This podcast episode dives into the history of the Ford Bronco and its competition with Jeep in the utility truck market. It explores the design and marketing strategies of the Bronco, the challenges faced by Jeep, and the emergence of the Chevy Blazer. The episode also discusses the impact of pivotal moments such as the OJ Simpson chase on Bronco sales. Amidst changing market dynamics and a culture clash at Jeep, the future of the Bronco and the SUV market as a whole are called into question.
