Ep 28 - Mini MAASterclass Session 2 - Learner Personas

This podcast episode discusses the importance of learner personas in marketing for learning. Learner personas are fictional representations of the target audience that help understand motivations, pain points, and emotional drivers. Creating learner personas based on qualitative and quantitative data allows tailoring communications to their specific needs, increasing engagement and influencing behavior. The episode explores the key groupings of data to consider when creating learner personas: demographics, geographics, psychographics, and behaviors. By understanding psychographic data and behaviors, organizations can effectively communicate the value of learning and engage learners in a meaningful way. Leveraging demographic data enhances personas, making them more relatable and actionable. Visualizing personas as CVs with names and pictures fosters a sense of connection and personalization. Gathering data from various sources and using appealing terminology is crucial in creating effective learner personas.