Ep 29 - Mini MAASterclass Session 3 - Marketing Strategy Fundamentals

This podcast episode explores the fundamentals of a marketing strategy, focusing on the key sections of setting objectives, establishing timelines, understanding target audience needs, and mapping tactics to the buyer's journey. It emphasizes the importance of setting SMART objectives, conducting benchmarking, utilizing the value proposition canvas, and considering the audience's perspective. The episode also provides three mini tasks for listeners to complete in order to develop their marketing strategy.