Ep 30 - Mini MAASterclass Session 4 - Getting The Most From Your Marketing Tactics

This podcast episode explores the significance of marketing tactics in the context of learning and development initiatives. It emphasizes the importance of considering the target audience and their communication channels when implementing marketing tactics. The episode discusses various tactics such as emails, social media marketing, videos, banner ads, and influencer marketing, highlighting the need for compelling content that resonates with the audience. Additionally, the episode emphasizes the role of copywriting and introduces the "Rule of Three" technique for crafting attention-grabbing messages. It also provides tips for effective marketing copy, including breaking grammar rules and triggering emotions. The episode stresses the value of tapping into learners' emotions and utilizing the AIDA model to maximize the effectiveness of marketing tactics for engagement and action.