Ep 27 - Mini MAASterclass Session 1 - Marketing Mindset

This podcast episode explores the concept of Marketing for Learning and emphasizes the need for a shift in L&D to prioritize learner engagement. It introduces the 10 C's of a modern marketing mindset, which include customer centricity, commercially focused, capability, content, channel, creative, communication, collaboration, continuous improvement, and courage. The episode also highlights the importance of curiosity, creativity, and connectivity in marketing, as well as the significance of branding and understanding the audience's needs and motivations.