EP 47 - The Human Skill Of Marketing

This podcast episode explores the importance of human skills in marketing and argues that marketing is indeed a human skill. The speaker highlights the top skills needed in the UK business industry and questions why marketing is not included. They assert that marketing involves both technical and human skills, such as storytelling and understanding data, and deserve recognition. Successful marketing requires a balance between hard skills and a human-centric approach, understanding the target audience and their needs. The speaker emphasizes the essential human skills of empathy, communication, and creativity in achieving marketing success. They believe that L&Ders already possess these skills and need to unlock and utilize them effectively in their marketing efforts.