Ep 46 - Storytelling with Nick Shackleton-Jones | Marketing For Learning®

This podcast episode explores the importance of marketing in driving innovation, adoption, and transformation in the field of learning and development (L&D). The speakers discuss how marketing can connect future ideas to the present by raising awareness and communicating the value of L&D initiatives. They emphasize the need to understand the audience's needs and motivations, and to create tailored, engaging learning experiences. The episode also highlights the significance of effective communication, content strategy, and the inclusion of diverse skill sets in building a strong L&D team. Overall, marketing is presented as a powerful tool for driving change, fostering engagement, and improving the impact of L&D on individuals and organizations.

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Ep 46 - Storytelling with Nick Shackleton-Jones

Marketing For Learning®

The Role of Marketing in Driving Innovation and Adoption

Marketing: Connecting the Future to the Present and Driving Societal Progression

Marketing's Role in Learning and Development

The Problem with Traditional Compliance Education and How Marketing Can Help

Understanding the Difference Between Learning and Education

Understanding Your Audience: The Key to Effective Learning Design

Marketing and Communication: The Power of Simplicity and Focus on Benefits

Hiring Outside the Learning Industry to Build a Strong Learning Team

The Importance of Content Strategy in Learning and Development

Marketing Learning: Focus on the Why, Not the What

Unlocking Employee Motivation: Understanding Emotions and Creating a Welcoming Induction

Peer-to-Peer Learning: Cutting the Crap and Focusing on Real-World Relevance

L&D: Beyond Compliance and Learning Objectives

The Vanity of Learning Hours and the Need for Marketing in L&D

Strategic Exemplification: Marketing Your Learning Programs for Internal Change

The Foundation of Transformative Learning: Engaging with Your Audience

Ep 46 - Storytelling with Nick Shackleton-Jones

Marketing For Learning®

00:02The Role of Marketing in Driving Innovation and Adoption

The Role of Marketing in Driving Innovation and Adoption

05:16Marketing: Connecting the Future to the Present and Driving Societal Progression

Marketing: Connecting the Future to the Present and Driving Societal Progression

07:55Marketing's Role in Learning and Development

Marketing's Role in Learning and Development

10:23The Problem with Traditional Compliance Education and How Marketing Can Help

The Problem with Traditional Compliance Education and How Marketing Can Help

12:32Understanding the Difference Between Learning and Education

Understanding the Difference Between Learning and Education

15:26Understanding Your Audience: The Key to Effective Learning Design

Understanding Your Audience: The Key to Effective Learning Design

19:49Marketing and Communication: The Power of Simplicity and Focus on Benefits

Marketing and Communication: The Power of Simplicity and Focus on Benefits

23:40Hiring Outside the Learning Industry to Build a Strong Learning Team

Hiring Outside the Learning Industry to Build a Strong Learning Team

28:19The Importance of Content Strategy in Learning and Development

The Importance of Content Strategy in Learning and Development

32:03Marketing Learning: Focus on the Why, Not the What

Marketing Learning: Focus on the Why, Not the What

34:41Unlocking Employee Motivation: Understanding Emotions and Creating a Welcoming Induction

Unlocking Employee Motivation: Understanding Emotions and Creating a Welcoming Induction

38:45Peer-to-Peer Learning: Cutting the Crap and Focusing on Real-World Relevance

Peer-to-Peer Learning: Cutting the Crap and Focusing on Real-World Relevance

42:10L&D: Beyond Compliance and Learning Objectives

L&D: Beyond Compliance and Learning Objectives

46:40The Vanity of Learning Hours and the Need for Marketing in L&D

The Vanity of Learning Hours and the Need for Marketing in L&D

50:43Strategic Exemplification: Marketing Your Learning Programs for Internal Change

Strategic Exemplification: Marketing Your Learning Programs for Internal Change

55:42The Foundation of Transformative Learning: Engaging with Your Audience

The Foundation of Transformative Learning: Engaging with Your Audience