Ep 48 - Pavlov’s Dog & Modern Advertising

This podcast episode explores the concept of classical conditioning and its application in advertising and learning. It discusses how repeated pairings of stimuli can create a transfer of response, using Pavlov's dog as a classic example. The episode also delves into how brands use classical conditioning in advertising to generate a physiological response in consumers. Additionally, the speaker highlights how learning professionals can employ classical conditioning techniques to encourage learners to actively pursue learning and develop an autonomous response.