Ep 53 - MAASlow’s Hierarchy of Needs

This podcast episode explores the concept of "Marketing's Hierarchy of Needs," which adapts Maslow's Hierarchy of Needs to the field of marketing for learning. The podcast emphasizes that certain foundational elements, such as having a learning product in place, ensuring quality and accessibility, providing relevant content, and delivering value, need to be established before marketing efforts can be successful. The episode highlights the significance of a robust learning proposition that aligns with learner needs and emphasizes the importance of product-market fit, trust, and psychological safety in effective marketing for learning. It concludes by underlining the limitations of marketing and its inability to compensate for a poor product.