Ep 54 - Why L&D NEEDS Learner Personas

This podcast episode emphasizes the importance of creating learner personas for effective learning marketing. It explores the limitations of using demographic data for segmentation and highlights the need to understand the intrinsic goals and motivations of the target audience. The speakers provide examples and tips on how to gather data from various sources, conduct interviews and surveys, and utilize existing data to create comprehensive learner personas. They stress that learner personas allow for tailored marketing efforts and increased learner engagement, completion rates, and overall learning impact. Despite the upfront effort, the long-term benefits include increased visibility and impact for learning content. The episode concludes by offering a free guide on creating learner personas and inviting listeners to reach out with any questions or topic suggestions.