Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Should brands care more about being linked or mentioned?

Lessons from AI startup mistakes

The biggest myth about AI search visibility

How AI search is reshaping visibility: from rankings to mentions

Building High-Impact Enterprise SEO Teams: Creative Roles & Personal Branding SEO

Standing Out in Enterprise SEO: Building Creative In-House Teams

Differentiating Enterprise SEO Content & Teams

Building a High-Impact Enterprise SEO Team

Protecting SEO Budgets in a GEO Era

Ahref's State of SEO

Best new media for more visibility in AI platforms

The most underrated signal brands should optimize for

Can AI visibility ever hurt a brand’s conversion funnel?

Changing one common B2B GTM assumption about discovery

One buyer insight from G2’s dataset that most surprises marketing teams

G2 data: 1/2 of global software buyers now start search on AI chatbots instead of Google

The discussion centers on how AI search is reshaping B2B buyer behavior and rendering traditional SEO methods less effective. Tim Sanders, Chief Innovation Officer at G2, shares insights on how buyers are shifting from "reference" to "inference," relying on AI to synthesize information and generate shortlists of potent...

Optimizing for Google vs AI search

Does SEO tool consolidation help or hurt enterprise teams?

Building a company on testing vs consulting

Biggest shock about how LLMs rank content