Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

SEO “best practice” that's debunked through testing

SearchPilot’s Biggest Launch Yet: The Future of SEO Testing

The discussion centers on the seismic shift in SEO due to AI-driven search, where over half of searches end without a click to a website. Will Critchlow, CEO of SearchPilot, explores how SEO testing must evolve in this "G-E-O" (Generative Engine Optimization) world. He emphasizes the importance of user-centric hypothes...

Which overlooked metric makes the case for generative search investment?

The most important signal to guide content updates

One hire you’d recommend every in-house SEO make

SEO tactic people think involves AI but it really doesn’t

One page type should be analyzing more closely when tracking AI-driven traffic

SEO Impact in a Product-Driven Enterprise

The podcast explores strategies for maintaining SEO authority in the healthcare sector amidst the rise of AI-driven search. John Vantine, Director of SEO at GoodRx, emphasizes a "back to basics" approach, advocating for content integrity and a strong technical SEO foundation. He stresses the importance of cross-functio...

What's the best advice you can give to professionals in SEO for 2026?

Will traditional SEO tracking tools be replaced by AI visibility tracking tools?

What's the first question to ask when working with global brands?

What's a common mistake companies make when hiring a new resource?

AI/LLM tracking and the value behind Answer Engine Visibility

Reddit strategy for a global brand launching in the U.S.

One word that best describes Reddit’s role in AI discovery

Reddit or YouTube engagement will win in an AI-first search world?

How will AI tools rank brand trustworthiness five years from now?

Will other social channels dominate over Reddit as a Organic channel source by 2026?

Reddit’s dominance as a primary source for organic discovery and AI-generated search responses is expected to persist through 2026. Danny Kirk, founder of ReadyReach, argues that major social platforms like Facebook, X, and LinkedIn currently fail to surface meaningful data within AI search results, leaving Reddit as t...

Reddit vs. Google: The Future of AI Search

What’s your go-to move for reallocating spend to stay competitive?