This is the podcast for marketers, creators, and business owners who want to know how to use AI. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover practical and actionable ways to put AI to work. Show notes at Socialmediaexaminer.com/aipod
Claude Design functions as a powerful layout and design system tool rather than a generative image engine, enabling users to standardize brand assets like fonts, colors, and logos into reusable code. By establishing a robust design system, creators can automate complex tasks—such as generating slide decks, landing page...
Getting AI to recommend a business requires a fundamental shift from human-centric content creation to machine-optimized strategies. Because AI systems act as gatekeepers that prioritize direct, authoritative answers, businesses must focus on building authority on their own domains rather than relying solely on social ...
Claude Cowork represents a fundamental shift in AI interaction, moving from simple text-based responses to agentic systems capable of planning, executing, and managing complex business processes. Isar Meitis, an AI strategist and host of the Leveraging AI podcast, explains that these systems function by integrating dir...
Productizing professional expertise through AI transforms static knowledge into actionable, high-value tools that significantly improve client outcomes. Unlike traditional digital courses, which often suffer from low completion rates, "expert-backed AI" embeds a consultant's specific frameworks and methodologies into i...
AI strategist Max Bernstein explains that training AI to mirror personal thought patterns requires moving beyond surface-level interviews to extract "tacit knowledge" from unscripted, real-world interactions. By analyzing transcripts from consulting sessions, brainstorming meetings, and daily voice memos, individuals c...
Agentic AI, specifically the platform Manus, enables the automation of complex, multi-step business workflows that go beyond simple chat-based interactions. Unlike standard large language models that require constant human intervention, agents like Manus can autonomously execute tasks such as research, content creation...
Building high-quality AI image and video workflows requires a strategic, human-led approach rather than relying solely on automated generation. AI educator Jerrod Lew emphasizes that these tools function as extensions of traditional creative software, necessitating a solid foundation in brand guidelines and visual stor...
Leveraging artificial intelligence to transform sales processes requires shifting from a persuasion-based mindset to one focused on demonstrating immediate value. By conducting deep, AI-driven research on a prospect’s company, industry, and personal communication style, consultants can identify specific pain points and...
Building effective AI agents requires moving beyond simple automation to creating a structured, context-rich system that mirrors an organization's accountability chart. AI implementation strategist Keith Moehring emphasizes that successful agents rely on a "WATT" framework—Workflows, Agents, and Tools—supported by a lo...
AI integration in ad creative requires treating models like interns, prioritizing deep context and specific instructions to ensure high-quality output. Rather than replacing human creativity, AI serves as a force multiplier that accelerates research, script drafting, and image generation. By feeding AI tools like Claud...
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