The Naavik Gaming Podcast is a business-focused exploration of the companies, trends, strategies and leaders that are defining the future of games. To learn more and see other great content visit www.naavik.co.
Generative AI in video games is evolving beyond simple dialogue-based NPCs toward behavior engines that interpret game states and execute complex, designer-intended actions. Brian Tanner, CEO of Artificial Agency and former DeepMind researcher, argues that foundation models should primarily serve as goal-setting mechan...
Intellectual property holders are increasingly pivoting from restrictive AI enforcement to integrating generative AI into fan engagement strategies. Major companies like Disney, miHoYo, and Hasbro are moving beyond simple licensing to manage character behavior, voice, and interaction through proprietary ecosystems. Thi...
Seasonal live-ops in gaming are shifting from traditional calendar-based events to manufactured milestones that drive higher engagement and revenue. While holidays like Halloween and Christmas remain industry staples, their direct revenue impact has declined, often serving more as acquisition channels for new players r...
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