Bootstrapped Secrets

Welcome to Bootstrap Secrets — the next evolution of the show that started as Marketing In Your Car and grew to nearly 1,400 episodes documenting the journey of bootstrapping ClickFunnels from zero to a billion dollars in sales, without a dime of outside funding. Now Russell Brunson is doing it again. With his new company, OverSkill, Russell is building his second billion-dollar business — this time in the age of AI, where a team of 30 can do what used to take 600. And just like before, he's documenting every step in real time: the launches, the experiments, the wins, the failures, and the hard-won lessons from the last decade that make this run faster. Whether you're bootstrapping your first company, scaling toward your next milestone, or a funded founder who wants to know how bootstrappers grow profitably, this is your front-row seat to the journey. Subscribe now and build alongside Russell — from zero to a billion, yet again!