Chloë Thomas · Business

eCommerce MasterPlan

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Episodes

Gift Cards, Loyalty and China Expansion with Elisabeth de Gramont, Frank And Oak

25 Sep 2023

37m

Serving 160k Customers Custom Fit Fashion with Jess Fleischer, Son of a Tailor

18 Sep 2023

35m

Hiring for Growth: How do you build a great eCommerce team? with Andy Davies, Vertical Advantage

11 Sep 2023

39m

The Pre-Loved Fashion Market with Oxfam's Andrew Ostcliffe

04 Sep 2023

37m

The Six Core Principles of eCommerce Growth with Kunle Campbell, host of 2x eCommerce Podcast

28 Aug 2023

33m

Balance the Physical and Digital in Sustainable Fashion Lucie Harrild from comhla

31 Jul 2023

37m

Bump: 3 Steps to Building Community Impact (and sales!)

29 Jul 2023

How Shopify Startup Seep reached £1 Million a Year in Sales with Laura Harnett

24 Jul 2023

31m

Bump: 2 HUGE Tips for Landing a BIG Retail Partnership

22 Jul 2023

Subscriptions and Customer Retention Strategies with Grub Club's Alessandro Di Trapani

17 Jul 2023

34m

AI processed

This podcast episode introduces a guest from a startup specializing in wholesale on a large scale. The guest shares valuable tips on positioning your brand to customers, measuring cohorts and analyzing results, and getting into big retailers. The episode also explores the journey of Grub Club, an insect-based dog food ...

Bump: 3 Ways to Use Customer Loyalty to Grow Your Sales

15 Jul 2023

Loyalty Points, Referrals, and User-Generated Content with Laura Crawford from Mama Bamboo

10 Jul 2023

37m

AI and Organic TikTok tips for eCommerce Success with slo Denim's Kristian Hansen

03 Jul 2023

35m

Running 2-Day Online and In-Person Stock Clearance Events with Katy Christie-Miller

26 Jun 2023

28m

How Shopify are helping us all be more Eco-Friendly with Stacy Kauk, Head of Sustainability at Shopify

19 Jun 2023

39m

Growing a B2B eCommerce store to $25 million with EcoEnclose's Saloni Doshi

12 Jun 2023

33m

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