Kunle Campbell is the host of the 2X eCommerce Podcast, and co-founder of Octillion, a consolidator of ‘clean’ FMCG/CPG brands. And now he’s the author of a brand new book:

‘E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers’.

In this episode we'll be diving into some of the key takeaways from his new book:

What does ‘E-Commerce Growth Strategy’ teach us about sustainable growth in the eCommerce industry?
How do the six core principles of eCommerce growth work together?
Building customer loyalty and repeat purchases
What is the significance of cross-functional and departmental growth?

Time stamps:

[03:44] Failed attempts at writing a book and changing career.

[07:36] Evolving career in digital marketing and eCommerce.

[14:38] Customer-centricity key to understanding and serving customers.

[18:02] Creating habitual buying process for high customer loyalty.

[24:06] Archive.com for managing social media.

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The Six Core Principles of eCommerce Growth with Kunle Campbell, host of 2x eCommerce Podcast

eCommerce MasterPlan

The Six Core Principles of eCommerce Growth with Kunle Campbell, host of 2x eCommerce Podcast