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Joie Roberts · Business

Fearless Sellers - The Women of Amazon

Selling on Amazon is a massive opportunity but there is also a lot of complexity and things change quickly. Fearless Sellers podcast host, Joie Roberts brings you the leading voices in the Amazon FBA and E-commerce industry to share their stories and help you understand what is and is not working right now. Joie Roberts is a veteran entrepreneur and Amazon FBA Selling expert who most recently had a 7 figure exit for one of her Private Label Amazon brands. Come join Joie and her expert guests for the latest strategies, their stories, and some laughs along the way!

Episodes

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#153 Building a Viral Sustainable Brand on Amazon with Louisa Li

18 Nov 2025
24m
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In this episode of the Fearless Sellers podcast, host Joie Roberts interviews Louisa Li, the founder of MaisoNovo, about her journey of turning a personal need into a successful Amazon business. Louisa shares how her experience as an Airbnb host led her to create stylish and sustainable bath and home products to avoid ...

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From Family Recipe to Amazon Success: Tracy Tisdale-Richardson’s Hot Sauce Journey

13 Nov 2025
14m
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In this episode of the Fearless Sellers podcast, host Joie Roberts interviews Tracy Tisdale Richardson, co-founder and CEO of Lillies of Charleston, a family-run hot sauce and barbecue brand. Tracy shares the story of how she and her sister turned their dad's restaurant sauce into a bottled product, leveraging Charlest...

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The Future of Retail: Data, Influencers, and Dynamic Pricing for Amazon Sellers with Hitha Herzog

10 Nov 2025
31m
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In this episode of the Fearless Sellers podcast, Joie Roberts interviews Hitha Herzog, Chief Research Officer at H-Squared Research, about current trends and data-driven insights for Amazon sellers. Hitha discusses the resilience of the American consumer despite economic uncertainties, highlighting the importance of mo...

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Local to National: Ezra Coffee's Success Story with Jessica Ezra

21 Oct 2025
12m
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In this episode of the Fearless Sellers podcast, host Joie Roberts interviews Jessica Taylor, founder and CEO of Ezra Coffee Company, about her journey building a culturally rich specialty coffee brand that launched in 2021. Jessica shares how Ezra Coffee Company stands out in a crowded market by focusing on naturally ...

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#149 Unlocking Multi-Channel Success with Amazon MCF with Wain Yu

10 Oct 2025
19m
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In this episode of the Fearless Sellers podcast, host Joie Roberts interviews Wain Yu, General Manager of Amazon Multi-Channel Fulfillment (MCF), at Amazon Accelerate. Wain announces that Amazon MCF is now part of the Shopify deployment network and will launch an Amazon MCF machine application in partnership with Shein...

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#148 Ensuring Authenticity: How Amazon Fights Fake Reviews with Rebecca Mond from Amazon

26 Feb 2025
30m
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In this episode of the "Fearless Sellers, The Women of Amazon" podcast, Joie Roberts interviews Rebecca Mond, the head of external relations for customer trust and abuse prevention at Amazon, about fake reviews. Rebecca explains what constitutes a fake review, Amazon's policies against them, and the measures Amazon tak...

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#148 Ensuring Authenticity: How Amazon Fights Fake Reviews with Rebecca Mond from Customer Trust

25 Feb 2025
31m
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#147 Cracking the Code: How Uri Rahimi Mastered Amazon FBA and Skyrocketed to Success!

14 Jan 2025
39m
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This interview podcast features Joie Roberts interviewing Uri Rahimi, a successful Amazon seller specializing in wall art. The conversation begins with Rahimi's early entrepreneurial experiences, including reselling textbooks and fixing iPhones, before transitioning to his Amazon journey. Rahimi details his strategy ...

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#146 From Zero to Amazon Hero: Insider Secrets from Joie Roberts and Jamie Davidson

10 Dec 2024
33m
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In this podcast episode, two successful Amazon sellers share their insights on trends and strategies for thriving in 2024. They emphasize that the Amazon marketplace continues to grow, debunking the myth that it’s oversaturated and highlighting the opportunities available for new sellers. The speakers underscore the im...

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#145 Blooming Impact: How Michelle Askin is Cultivating Organization, Growth, and Global Good with Bloom Daily Planners

26 Nov 2024
21m
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In this podcast, Michelle Askin, co-founder of Bloom Daily Planners, shares insights from her 15-year journey with the successful Amazon business that weaves charitable giving into its mission. She highlights the role of customer focus groups in shaping product development and discusses how Fulfillment by Amazon (FBA) ...

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#145 Blooming Impact: How Michelle Askin is Cultivating Organization, Growth, and Global Good with Bloom Daily Planners

26 Nov 2024
22m
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#144 Proven Strategies to Maximize Profitability and Dominate the Amazon FBA Marketplace with Carolyn Lowe

29 Oct 2024
33m
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In this podcast episode, Carolyn Lowe, CEO of ROI Swift, shares essential tips for boosting Amazon sales profitability without increasing advertising costs. As the conversation progresses, listeners discover effective strategies for optimizing organic listings, utilizing Amazon's features like sponsored product videos,...

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#143 From Side Hustle to Viral Sensation: How Eugenia Chen Transformed Pandaloon with Amazon's Power Tools

22 Oct 2024
27m
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This podcast episode tells the inspiring story of Eugenia Chen, a former math professor who turned her love for cute panda-themed gifts into a successful Amazon business called Pandaloon, starting with just $600. Her journey took off after a viral video featuring her dog in a panda costume brought her brand into the sp...

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#142 Niche Down, Rise Up: How Focused Strategies Fuel Big Success with Sarah Parks

08 Oct 2024
17m
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In this podcast episode, Sarah Parks, the founder of Zentoes, shares her inspiring journey in the niche market of foot care products. Her mission began with her aunt's struggles with bunions, prompting Sarah to redesign toe spacers that prioritize both style and wellness, turning a common discomfort into a positive sho...

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#141 Unlocking Global Growth with Amazon Ads with Jeff Cohen

01 Oct 2024
39m
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In this podcast episode, Jeff Cohen and Joie Roberts share their experiences from Amazon Accelerate, highlighting the abundant learning and networking opportunities for sellers. They discuss innovative tools from Amazon Ads, including AI-driven resources that make advertising accessible for everyone. The conversation a...

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#140 Empowering Sellers: How Natalie Angelillo Drives Success at Amazon

24 Sep 2024
29m
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This podcast episode features an engaging conversation with Natalie Angelillo, Amazon's Director of External Relations, who is dedicated to empowering sellers on the platform. Through insightful discussions on the Amazon Accelerate event, community-building initiatives, and the innovative tools available to sellers, Na...

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#139 Mastering Amazon: Derrek's Strategies for Scaling 4 Brands and Dominating Q4

17 Sep 2024
33m
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This podcast episode features Joie Roberts interviewing Derrek Wiedeman, a successful Amazon seller who has adeptly scaled multiple health and wellness brands through efficient product launches and in-house manufacturing. By operating their own warehouse, staying on top of trends, and effectively navigating the complex...

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#138 Unlock Your Energy: How Amazon Sellers Can Feel Good, Beat Burnout, and Thrive in Business with Maraya Brown

10 Sep 2024
36m
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This podcast episode delves into the critical topic of burnout, particularly among entrepreneurs, as Maraya Brown shares insights on recognizing subtle signs and addressing them through holistic health practices. The discussion highlights the significance of events like "Paws" to empower women in their health journeys,...

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#137 Mastering Amazon FBA: Insider Tips for Crushing Q4 with Charles Chakkalo

03 Sep 2024
39m
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This podcast episode features Charles Chakkalo, a successful seven-figure e-commerce entrepreneur, who shares his journey from a high school reseller to a multi-business owner. He discusses vital strategies for navigating the complexities of selling on Amazon, the significance of brand building, and how to effectively ...

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#136 Mastering Amazon FBA Success: Trademarking, Maximizing Profits, and Future-Proofing with Steven Pope

27 Aug 2024
39m
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This podcast episode emphasizes the critical importance of trademarking and brand protection for private label sellers on Amazon, highlighting how it not only safeguards against counterfeiters but also enhances visibility and marketing opportunities through brand registry features. Steven Pope shares valuable insights ...

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