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Danny McMillan · Business

Seller Sessions Amazon FBA and Private Label

Seller Sessions is the largest Amazon FBA and Private Label podcast for Advanced Amazon Sellers. It is the first of its kind, in terms of being raw, non nonsense and straight to the point. A lot of Amazon podcasts that came after has followed by example... Seller Sessions is published 4 times per week and often breaks new trends first in the industry. Host Danny McMillan, is a world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. DATAbrill manages Amazon PPC and advertising automation for 6, 7 & 8 figure Amazon brands. Danny also works with Amazon in the UK to provide webinar content for their 3rd party sellers. Each year he hosts Seller Sessions Live the annual conference for Amazon Sellers in the UK, bringing the worlds best speakers on the cutting edge of marketing on and off Amazon. He is also the founder of SellerPoll, the official annual awards for Amazon Sellers and Brands.

Episodes

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AI-Powered Main Image Monthly - Testing SoundBlock Earplugs Deep Dive

09 Jul 2025
46m
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In this episode of Seller Sessions, Danny McMillan hosts Andri Sadlak, Sim Mahon, Dorian Gorski, and Matt Kostan to discuss main image optimization for Amazon listings, focusing on Matt's product, SoundBlock earplugs. The team details a five-step process involving qualitative and quantitative market research, including...

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The Broad Match Show: AI Implementation & Business Automation

01 Jul 2025
57m
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In this episode of Seller Sessions, Dan and Adam discuss recent developments in their businesses, with a strong focus on AI and automation. Adam shares his experiences moving to Austin and diving deep into AI tools, while Dan details his work with Claude and Notion, aiming to automate project management and streamline ...

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Seller Sessions Special Episode: Conversion Optimization Mastery with Andri Sadlak

30 Jun 2025
37m
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In this episode of Seller Sessions, host Adam Heist interviews Andri Sadlak, an expert in Amazon conversion optimization. They discuss the future of Amazon, emphasizing the importance of consistently optimizing conversion rates and leveraging external traffic. Andri shares a five-step SOP for optimizing main images, in...

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Go With The Flow #1: Mastering N8N Automation with Visual Workflows

27 Jun 2025
40m
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In this episode of Seller Sessions, Danny McMillan and Dorian Gorski discuss automation, focusing on N8N and other tools. Dorian shares her recent experience with N8N, explaining how she started with simple automations and progressed to building more complex workflows by combining N8N with Repl.it. Danny introduces a f...

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Broad Match Show : Embracing AI & Tool Selection

23 Jun 2025
47m
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In this episode of Seller Sessions, Danny is joined by Adam Heist to debrief the recent Seller Sessions event in London and discuss their shared interest in AI. Danny explains the challenges and risks associated with organizing the event, including financial pressures, venue issues, and the need to adapt to changing ma...

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The Blueprint Show - Unlocking the Future of E-commerce with AI

19 Jun 2025
52m
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In this episode of Seller Sessions, Danny McMillan and Andrew Bell introduce "The Blueprint," a monthly show focusing on science, search, and research within the Amazon marketplace. They dissect an Amazon science paper concerning Rufus, Amazon's shopping assistant, and its potential for eugenic shopping, emphasizing th...

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Main Image Monthly - AI Innovations on Seller Sessions

13 Jun 2025
1h 0m
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In this episode of Seller Sessions, Danny McMillan and a panel of experts including Dorian Gorski, Sim, Matt, and Andrej discuss leveraging AI to enhance Amazon main images and overall listing optimization. They explore how AI can generate numerous creative concepts quickly, enabling sellers to test and refine their im...

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Amazon Sellers Special :The Future of AI and Software Innovation

04 Jun 2025
1h 1m
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In this episode of Seller Sessions, Danny and Max discuss the potential impact of AI on software for Amazon sellers. They explore the commoditization of software due to advancements in base AI models and the importance of vertical focus and data integration for software providers to remain valuable. They also touch on ...

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The Rise of AI for Serious Sellers — Insights from Danny & Dorian I Part 4

12 May 2025
25m
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This episode explores the transformative potential of AI in business, particularly focusing on the Manus tool and broader AI applications, while also addressing the potential risks and ethical considerations. The discussion begins with the importance of valuing time and investing in tools like Manus for in-depth demogr...

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Inside the Agency Model: Pressure, Performance & the Power of Manus AI Part 3

08 May 2025
18m
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This episode explores the challenges and realities of agency management, talent acquisition, and the integration of AI in business operations. The discussion begins with a critique of agencies that overcharge smaller businesses, highlighting how these businesses often receive inexperienced account managers despite the ...

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Behind the Curtain of the Amazon Agency World I Part 2

06 May 2025
32m
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This episode explores the evolving landscape of Amazon agencies, particularly how automation and AI are reshaping business models and client relationships. Against the backdrop of increasing competition and squeezed margins, agencies face a choice: leverage technology to enhance client value or resort to short-sighted ...

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The Impact of AI on the Amazon Community I Part 1

04 May 2025
27m
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This episode explores the impact of AI, specifically large language models (LLMs), on the creative industry, particularly graphic design and music production. Against the backdrop of rapid AI advancements, the conversation examines the initial anxieties of designers and musicians facing potential job displacement, mir...

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Broad Match Show - Who Hates Rufus?

21 Mar 2025
56m
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This episode explores the challenges and strategies for success in Amazon brand building, particularly in light of evolving algorithms and technologies like Cosmo and Rufus. Against the backdrop of Dan's recent struggles with technical issues and Murphy's Law, the conversation pivots to the importance of adapting to c...

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Kevin King: Conference Season, Networking & The State of Amazon Selling

20 Mar 2025
55m
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This episode explores the landscape of Amazon seller events, focusing on the upcoming Prosper Show and other industry gatherings. Against the backdrop of a busy conference season, host Danny McMillan interviews Kevin King, a prominent figure in the Amazon seller community, about his extensive event schedule. More sig...

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Main Image Monthly: Click-through Rate DOUBLED from 7% to 14%

20 Mar 2025
56m
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This episode explores optimizing Amazon product main images to improve click-through rates. The discussion begins with a case study of a UK-based knee pillow with a subpar main image, highlighting the problem of low click-through rates despite positive reviews. Qualitative testing reveals that shoppers prioritize fea...

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Behind the Scenes of Seller Sessions Live (Part 2): Why We Brought in Alex Hormozi's Guys

12 Mar 2025
15m
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This episode explores the collaborative model behind Seller Sessions Live, a unique event focused on advanced Amazon selling strategies. The host, Danny McMillan, details his collaborations with various high-performing Amazon sellers, highlighting their expertise in areas like PPC optimization, patent analysis, and co...

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Seller Sessions Live Behind The Scenes: New Format & Event Breakdown

06 Mar 2025
14m
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This episode explores the behind-the-scenes details of the Seller Sessions conference, focusing on its unique learning model and social aspects. Against the backdrop of traditional conference formats, which often lead to inefficient knowledge retention, the Seller Sessions adopts a hands-on workshop approach incorpora...

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How a Former Pro Gambler Built an 8-Figure Amazon Empire

26 Feb 2025
51m
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This episode explores the entrepreneurial journey of Sim, an eight-figure Amazon seller, focusing on his transition from professional gambling to e-commerce success. Against the backdrop of his previous career in poker and sports betting, Sim details his calculated risk-taking approach and the valuable skills he trans...

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All or Nothing: Amazon Seller Andri Sadlak Leveraging Home to Build 8-Figure Empire

18 Feb 2025
40m
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This episode explores the entrepreneurial journey of Andri Sadlak, an eight-figure Amazon seller. Against the backdrop of his humble beginnings in Ukraine and subsequent moves to Canada and the UK, Andri recounts his initial foray into Amazon FBA in 2017, launching a scratch-off map product. More significantly, he de...

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7 Figure Amazon Hacks with Max Sigurdson-Scott: The 365-Day Experiment

12 Feb 2025
37m
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This episode explores strategies for optimizing Amazon seller performance, focusing on incremental improvements and leveraging data-driven insights. Against the backdrop of a year-long project where the guest shared daily Amazon selling "hacks," the discussion highlights key takeaways. More significantly, the convers...

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