
How WeWard Hit 20M Users Without Paid Ads — Yves Benchimol, WeWard
30 Sep 2026
1h 5m
AI processedWeWard’s evolution from a B2B retail analytics firm to a successful B2C "walk-to-earn" app demonstrates the power of pivoting toward user-centric solutions. By leveraging loyalty program mechanics and gamification, the app motivates users to increase physical activity through tangible rewards. Early growth relied heavi...


















