What If...Abercrombie Was a Lifestyle & Google's AI Paid For Content | Behind the Numbers
10 Apr 2026
32m
EMARKETER · Business
Behind the Numbers: an EMARKETER Podcast
EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.
Episodes
Department Store Reinvention: Old Rules vs. New Success | Reimagining Retail
08 Apr 2026
25m
What Advertisers Actually Need From Commerce Media Measurement | Behind the Numbers Special Edition Podcast
07 Apr 2026
32m
The Ruling That Could Unravel Social Media | Behind the Numbers
06 Apr 2026
32m
Beyond Sponsored Products: What Offsite Means for the Media Plan | Behind the Numbers Special Edition Podcast
04 Apr 2026
29m
Click, Buy, Tune...In: AI Relevance Ends Ad Fatigue | Behind the Numbers
03 Apr 2026
22m
Screens, Shelves, and Signals: Retail Media's In-Store Opportunity | Behind the Numbers Special Edition Podcast
02 Apr 2026
31m
3 Consumers Retailers Must Know in the AI Era | Reimagining Retail
01 Apr 2026
23m
The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition
31 Mar 2026
19m
America Is Rewriting Its Relationship with News | Behind the Numbers
30 Mar 2026
39m
King YouTube: Who’s Coming for the Crown—and How | Behind the Numbers
27 Mar 2026
25m
The Endless Aisle: Infinite Assortment to Real-Time Relevance—and Beyond | Reimagining Retail
25 Mar 2026
30m
Social Media’s Growing Role in Healthcare Decisions | Behind the Numbers
23 Mar 2026
29m
Creator Marketing Gets More Competitive, Complicated, and Confusing | Behind the Numbers
20 Mar 2026
26m
Walmart vs. Target: Retail Strategy, Loyalty Programs, and What’s Driving Their Success | Reimagining Retail
18 Mar 2026
19m
Formula One’s American Takeover: Will Brands Race Into F1 or Hit the Brakes? | In the Game
17 Mar 2026
28m
AI processedThe podcast explores Formula One's rising popularity in the United States, debating whether this growth represents a genuine breakthrough or a temporary hype cycle fueled by the Netflix series "Drive to Survive." The discussion highlights the impact of storytelling and driver personalities, particularly Lewis Hamilton'...
Why Warner Bros. Discovery Chose Paramount Over Netflix—and How It Impacts the Streaming Universe | Behind the Numbers
16 Mar 2026
21m
How AI Is Changing the Workplace: Efficiency Gains or Higher Demands? | Behind the Numbers
13 Mar 2026
24m
The New Creator Video Play: Moving From Shorts to CTV | Behind the Numbers Special Edition
12 Mar 2026
26m
Starbucks’ Loyalty Revamp — The Blueprint for Modern Rewards | Reimagining Retail
11 Mar 2026
27m
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