On today’s podcast episode, we discuss where creators make their money, why nano-influencers are becoming increasingly sought after, why it’s getting harder for creator content to break through, and the biggest challenges in measuring the impact of influencer campaigns. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.

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Creator Marketing Gets More Competitive, Complicated, and Confusing | Behind the Numbers

Behind the Numbers: an EMARKETER Podcast

Creator Marketing Gets More Competitive, Complicated, and Confusing | Behind the Numbers