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EMARKETER · Business

Behind the Numbers: an EMARKETER Podcast

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.

Episodes

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An Advertising Disconnect? AI Covers and Remixes? — The 3 Big Questions for Spotify | Behind the Numbers

17 Aug 2026
22m
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Amazon's AI Gaining Traction? Will AWS Eclipse Retail Soon? — The 3 Big Questions for Amazon | Behind the Numbers

14 Aug 2026
21m
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Bombas and Soles4Souls on What Purpose Looks Like in Practice

12 Aug 2026
29m
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Meta's Next Big App? Meta's Next Big Agent? — The 3 Big Questions for Meta | Behind the Numbers

10 Aug 2026
27m
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From Fitness Tracker to AI Health Hub: Which Health Metrics Really Matter? | Behind the Numbers

07 Aug 2026
24m
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After the First Bell: Capturing the Next Wave of Back-to-School Spending | Reimagining Retail

05 Aug 2026
25m
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Is Google’s AI Bet Too Big? YouTube's Next Chapter? — The 3 Big Questions for Google | Behind the Numbers

03 Aug 2026
25m
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The Ad Dollar–Attention Gap: Social Media, Subscription OTT, and Digital Audio | Behind the Numbers

31 Jul 2026
28m
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The Spectacle of Sports: How Brands Create Big Moments Beyond the Game | In the Game

30 Jul 2026
27m
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Nike Rips The Script, Play-Doh Bloom Kits for Adults, and More | Reimagining Retail

29 Jul 2026
26m
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Lean-Back Viewing Fading? What a Netflix Bundle Looks Like? — The 3 Big Questions for Netflix | Behind the Numbers

27 Jul 2026
21m
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What If the EU Bans Infinite Scroll, Facebook Becomes Cool, and OpenAI Makes $100 Billion in Ads? | Behind the Numbers

24 Jul 2026
34m
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The GLP-1 Weight-Loss Revolution: Retail’s Next Big Disruption? | Reimagining Retail

22 Jul 2026
20m
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What If... Sports Viewership Declined, Meta Paid $1.4T, and AI Monetized Product Placement? | Behind the Numbers

20 Jul 2026
27m
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The Attention Wars: TV Actually Reigns Over Mobile—and GenAI Time Is Rising | Behind the Numbers

17 Jul 2026
22m
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The Frugal Rich: How Consumers Decide What’s Worth It | Reimagining Retail

15 Jul 2026
25m
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Fox + Roku = ? | Behind the Numbers

13 Jul 2026
19m
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AI's Next Chapter: The MANGOS Era and the Race to IPO | Behind the Numbers

10 Jul 2026
29m
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How Saatva Went from an Affordable Luxury Mattress to a Restorative Sleep Brand | Reimagining Retail

08 Jul 2026
20m
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The Secret Behind Every Great AI Agent | Behind the Numbers

06 Jul 2026
19m
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