On today’s podcast, we discuss how to make the most of the back-to-school season, including where post–first-day spending is happening, how less obvious back-to-school brands can capitalize on the season, and whether to double down, scale back, or simply adjust classic back-to-school tactics.

Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Analysts Arielle Feger and Rachel Wolff.

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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-after-first-bell-capturing-next-wave-of-back-to-school-spending-reimagining-retailINSERT/

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After the First Bell: Capturing the Next Wave of Back-to-School Spending | Reimagining Retail

Behind the Numbers: an EMARKETER Podcast

After the First Bell: Capturing the Next Wave of Back-to-School Spending | Reimagining Retail