The Marketing Millennials

Email Marketing Rules You Can Finally Stop Following | Bathroom Break #122

Building a Team of AI Marketing Agents with Ryan Gavin, CMO at Slack

The integration of AI agents into daily workflows fundamentally transforms marketing productivity and organizational efficiency. Moving beyond simple AI-generated content, agentic AI performs autonomous tasks, such as lead routing, deal desk management, and internal knowledge retrieval, allowing teams to focus on high-...

Google's AI General on How to Show Up in AI Search, with Marvin Chow, VP of Consumer and AI Marketing, Google | Ep. 440

What's Changed with Claude and ChatGPT for Marketers in August | Bathroom Break #121

How to Win as a Challenger Brand, with Andrew LeRay, Director of Brand Marketing at NWSL

Building a brand for the National Women's Soccer League (NWSL) requires shifting focus from transactional product sales to long-term perception management. As the league’s Director of Brand Marketing, Andrew LeRay emphasizes that NWSL operates as a challenger brand, prioritizing awareness to close the gap between avid ...

A CMO's Guide to Pipeline Math, with Amanda Cole, CMO at Bloomreach | Ep. 439

How to Prep Your Content for 2027 Right Now | Bathroom Break #120

What Actually Makes a Good Email with Naomi West, Senior Product Marketing Manager at Customer.io

MIT's Social Media Playbook, with Jenny Fowler, Director of Social Media Strategy @ MIT | Ep. 438

What's Working on Facebook Right Now | Bathroom Break #119

How Marketers Should Really Work With AI Agents, with Eric Zenz, SVP of Product Management at Salesforce | Ep. 437

AI agents are transforming marketing by addressing long-standing coordination challenges like siloed data and inefficient approval processes. Salesforce’s AgentForce platform utilizes shared context from Customer 360 to allow marketers to automate campaign creation, orchestration, and optimization. While 75% of markete...

How To Revitalize Your Brand, with Allison Cullman, SVP of Marketing at Hint Water | Ep. 436

Hint Water is pivoting from functional, ingredient-focused messaging to an emotional, desire-driven brand strategy to re-energize its 21-year-old product. By leveraging cultural trends like the "thirst trap" aesthetic and luxury fragrance marketing, the brand aims to make hydration feel aspirational rather than a chore...

Train Your AI for Smarter Content, Warmer Leads | Bathroom Break #118

How to Manage AI Agents Like Employees, with Brandon Metcalf, CEO and Founder of Asymbl

Integrating AI agents into a business requires treating them as digital workers with defined job descriptions, performance metrics, and ongoing coaching to prevent operational drift. Brandon Metcalf, founder of Assemble, demonstrates that managing AI like human employees—complete with specific roles and management hier...

Deep Dive Into Franchise Marketing, with Lindsey McFadden, CMO of Stretch Zone | Ep. 435

Your Subject Lines Are Boring | Bathroom Break #117

How to Use AI Without Sounding Like Everyone Else, with Phil Treagus-Evans, CEO & Co-Founder at Giraffe Social | Ep. 433

Human-first marketing prioritizes authentic connection at the center of strategy, particularly as AI-generated content floods digital channels. While AI serves as a valuable tool for brainstorming or overcoming creative hurdles, it cannot replace the trust earned through consistent, transparent human engagement. Buildi...

When NOT to Market Your Brand, with Paul Reiss, Founder of Protein Pints

Are You Measuring These Email Metrics? | Bathroom Break #116

What Type of Content Works on Linkedin, with Alex Rynne, Senior Content Marketing Manager at LinkedIn