How to Manage AI Agents Like Employees, with Brandon Metcalf, CEO and Founder of Asymbl

Integrating AI agents into a business requires treating them as digital workers with defined job descriptions, performance metrics, and ongoing coaching to prevent operational drift. Brandon Metcalf, founder of Assemble, demonstrates that managing AI like human employees—complete with specific roles and management hierarchies—drives significant productivity, with his company projecting a $13 million impact this year. By implementing a "human-in-the-loop" strategy, organizations can automate repetitive tasks while allowing staff to evolve into managers of these digital assets. For instance, using agents like "Bradley" for data analysis or "Teddy" for sales development enables faster decision-making and efficient scaling across time zones. Ultimately, success in AI adoption depends on clear organizational design and the realization that AI agents, much like human hires, require structured management to deliver consistent, high-value outcomes rather than becoming unmanaged, ineffective "zombie agents."