
Exactly What to Say
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Since 2017 Exactly What to Say has been helping people across the globe to learn practical and instantly applicable skills. Author Phil M Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, Phil delivers what he calls his “Magic Words” and precise examples of how you can use them. If you have ever found yourself lost for words, or have come away from a conversation without the result you are looking for, then the wisdom in this book delivers you both principles and exact examples to allow you to grow your confidence in conversation. In your important moments, do you feel that you know exactly what to say? Join the Exactly What To Say community and make your conversations count
Episodes


How to Master The Conversations That Matter
The podcast emphasizes mastering conversational moments by focusing on preparation and strategic communication. It identifies three key areas: critical conversations, known objections, and planning for scheduled interactions. Listeners are urged to pinpoint critical conversations in their personal, leadership, and comm...

How to Lead Better Conversations in Facebook Groups

Stop Losing Clients And Keep Them Using These Words

Have Exceptional Customer Service to Further Your Success

Understand Aspects of Trust to Create Valuable Connections
The conversation explores how language impacts trust, focusing on words and questions that either build or destroy it. Absolute language, jargon, hidden agendas, and unnecessary complexity erode trust, while clarity, consistency, integrity, and compassion enhance it. The speakers emphasize the power of questions over s...

How to Sell a Successful Book

Conversation Tactics: Motivating Others to Move

6 P's of Persuasive Copy -- Thinking Framework

Why Trust is Everything in Conversations

How to Become Unbelievably Successful in Your Businesses

How to Bring the Most Amount of Clarity to Your Introductions
Answering the "So, what do you do?" question requires moving away from generic, one-size-fits-all responses toward specific, value-driven statements. By adopting a "3x3x3" framework—defining three target groups, their three most urgent problems, and the reasons those problems matter—professionals can build an arsenal o...

You Must Learn How to Build Trust to Maximize Conversations
The podcast explores why trust matters more than ever in today's interconnected world, particularly for emerging adults entering the workforce. David Horsager, author of "Why Trust Matters More Than Ever," argues that while trust has always been important, factors like global data breaches, deepfakes, and increased ske...

Understand Small Talk to Succeed in Conversations

Want Better Conversations? Watch This Video

How to Properly Create a Personal Brand

Overcome Rejection With These 4 Conversation Openings
Success stems directly from the quantity and quality of requests made, yet fear of rejection often prevents people from asking for what they want. To overcome this, use specific communication frameworks that shift the focus from a direct, threatening demand to a curiosity-driven exploration. Prefacing requests with "I'...

Ask The Right Questions to Lead Others

How to Have Conversations to Get Paid More

Never Get Ghosted in Conversations Again
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