Melina Palmer · Business

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

Episodes

This podcast episode features an interview with Dr. Eric Johnson, author of "The Elements of Choice," discussing the psychology of decision-making and choice architecture. The conversation covers how the presentation of choices influences decisions, using examples like organ donation rates and generic drug prescriptio...

477. The Financial Value of Gender Diversity in Business

06 Mar 2025

52m

AI processed

This episode of The Brainy Business podcast interviews Dr. David Daniels about his research on the impact of gender diversity on company performance. The interview begins with a brief discussion of Daniels' previous work on the "streak end rule," then focuses on his new research using stock market data to demonstrate ...