Melina Palmer · Business

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

Episodes

This episode explores the psychology behind making it easy for customers to do business with a company. Against the backdrop of common communication hurdles, such as unclear scheduling requests and self-focused messaging, the discussion centers on improving sales conversations. More significantly, the interview highl...

485. The Social Art of Influence

03 Apr 2025

46m

484. The Psychology of Pricing: Framing with Numbers

01 Apr 2025

28m

AI processed

This episode explores the psychology of framing with numbers in business, focusing on how the presentation of numerical data influences consumer behavior. Against the backdrop of loss aversion, the host explains how phrasing, such as emphasizing "90% fat-free" instead of "10% fat," significantly impacts purchasing deci...