

The Story of a Brand
Welcome to The Story Of A Brand. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand's evolution. Who knows, you may even discover a few new products that become faves.
Episodes


Octave - How WiseMatch Is Fixing Insurance Directories for Patients

Julie Harrelson - Why Setbacks are the Doorway to Resilience

Bite - How Bite Built a Profitable Business on Its Own Terms

New Primal - Revenue Is Vanity: The Hard Truth About Scaling CPG
Strategic focus and operational discipline drive sustainable growth in consumer brands, often requiring the difficult decision to prune successful but distracting product lines. Jason Burke, founder of New Primal, demonstrates this by removing $15 million in revenue to eliminate complexity, improve margins, and realloc...

ZeroCarb LYFE - Scaling Strategy: E-Com, Foodservice, and Retail Realities

First Day - How First Day Built a $100M Brand Without the VC Treadmill

POCA - What Building Hims and Hers Taught Her About Starting Over

Raw Sugar - What Retail Really Reveals About Your Brand

Farmana - Health Is a Verb. Start Acting Like It.

Taza Chocolate - Stay True to the Craft. Outlast the Competition

I and Love and You - The Operator's Playbook for Pet

Apothékary - She Left Wall Street to Redefine Wellness

Eli Health - Your Hormones Are Talking. Are You Listening?

Snakkidz - The Snack Bar Your Kids Will Actually Eat

LensDirect - The Founder Who Refused to Quit

Boarderie - How Boarderie Cracked the Code on Premium D2C Food

The Mind Company - Train Your Brain Like You Train Your Body

PawCo & Genius Dog - Your Dog is Like Family. Feed them Like it.

Cloud Water Filters - Clean Water Isn't a Given Anymore
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