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Joe Pulizzi & Robert Rose · Business

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

Episodes

American Airlines Lost Its Way (276)

Will Apple Kill Email Newsletters? (275)

From Rented Land to Rented Land (274)

Twitter Is Ready to Ring the Creator Economy Bell (273)

The creator economy is undergoing a fundamental shift as decentralized platforms like Mirror.xyz emerge, offering writers greater ownership and monetization control through NFTs and smart contracts. While these decentralized models face challenges in achieving broad distribution compared to centralized networks, they r...

Amazon Does What AT&T Can't with Content (272)

Hubspot's Quest to Be King of All Media (271)

Gary Vee & Silent Bob First through the Wall with NFTs (270)

Content Marketing = More Marketing, Less Content (269)

Guess What? Advertising Is Rising (and Growing) (268)

DraftKings Develops Content Marketing Playbook (267)

Clubhouse Worth $20 Billion? (266)

LinkedIn & Spotify Get Into Social Audio Game (265)

Yahoo Plus Nothing While MEL Goes Belly Up (264)

Charmin's NFT Jumps the Shark (263)

NFTs: It's Happening Sweetheart! (262)

Twitter Goes Full Twitch (261)

How Evil Is Facebook? (260)

Facebook Invades Australia (259)

Clubhouse to Get Clubbed? (258)

Hubspot Does the Hustle (257)

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