28 May 2021
1h 7m

Twitter Is Ready to Ring the Creator Economy Bell (273)

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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

The creator economy is undergoing a fundamental shift as decentralized platforms like Mirror.xyz emerge, offering writers greater ownership and monetization control through NFTs and smart contracts. While these decentralized models face challenges in achieving broad distribution compared to centralized networks, they represent a growing trend toward creator-led economies. Twitter is simultaneously positioning itself as a central hub for this shift, testing features like Super Followers and revised verification systems to become a primary monetization gateway for influencers. This evolution forces a re-evaluation of traditional content distribution, as celebrities increasingly enter the podcasting space, further crowding the market. Ultimately, creators must prioritize diversifying their revenue streams and building independent platforms to mitigate the risks of relying solely on rented land, as evidenced by the sudden shutdown of publications like *P.S. I Love You* on Medium.

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