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GTMnow · Business

The GTMnow Podcast

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more. Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.

Episodes

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BREAKING: Inside Nooks’ Launch: Why AI-Native Sales Tools Are Challenging Legacy Platforms, with Co-Founder & CEO Dan Lee

24 Feb 2026
32m
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The End of GTM Sprawl: How HockeyStack is Rebuilding Go-to-Market Around AI, with Co-Founder Emir Atli

17 Feb 2026
34m
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How VCs Evaluate Technical Founders (TAM, Moats & Diligence), with Amanda Robson, Founder and GP of Modern Technical Fund

17 Feb 2026
56m
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How Intercom Built the Highest-Performing AI Agent on the Market Using Outcome-Based Pricing with Archana Agrawal, President at Intercom

10 Feb 2026
46m
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Why Most Founders Build the Wrong Company (And Realize It Too Late), with Lou Shipley, Former CEO and Co-Author of Unlikely Entrepreneurs

03 Feb 2026
45m
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Why AI Is Killing Your Outbound and Making In-Person GTM Inevitable, with Healey Cypher, CEO at BoomPop

28 Jan 2026
47m
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Why Most Go-To-Market Motions Collapse at Scale, with Jeanne DeWitt Grosser, COO at Vercel

22 Jan 2026
45m
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VC 3: Investing Philosophy for 2026: What Founders Should Know

20 Jan 2026
1h 11m
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GTM 174: The 7% Rule: How AI Is Rewriting Customer Success Budgets (From 10% to 7%) with Abbas Haider Ali

14 Jan 2026
52m
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GTM 173: The PLG→Enterprise Playbook: Turning Product Signals into 9-Figure Revenue with Adam Carr

07 Jan 2026
36m
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How Cassie Young Picks Winners Before They Even Leave Their Jobs

15 Dec 2025
1h 9m
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Why Old Playbooks Are Breaking and How AI Assisted GTM Actually Works | Dave Boyce

10 Dec 2025
35m
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GTM 171: How to Build a Partner Ecosystem That Sells for You | Brian Weinberger

03 Dec 2025
38m
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The GTMnow Podcast Bonus: How to Identify Exceptional People Early | Cristina Cordova (Stripe, Notion, Linear)

25 Nov 2025
23m
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VC 1: Inside the New Exit Economy: IPOs, Secondaries & AI with Meritech’s Alex Clayton

16 Nov 2025
1h 6m
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GTM 170: 0 Customers → $4B: Inside Snowflake’s GTM Machine with Chris Degnan

11 Nov 2025
50m
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GTM 169: How Airbyte Hit $1B: The Open-Source, Community-First Playbook

04 Nov 2025
48m
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GTM 168: How ZoomInfo Built a $1B RevOps Engine, The Operating Cadence Behind Breakout Growth | Tessa Whittaker

28 Oct 2025
50m
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GTM 167: Competing with Giants: Inside You.com’s Battle Against OpenAI & Google | Peter Grant

22 Oct 2025
1h 9m
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The GTMnow Podcast Bonus: ‘I joined Meta at 900, left at 90,000’ — Rick Kelley on Building and Scaling International Sales Teams

14 Oct 2025
17m
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