Growing an agency is very difficult, and you might feel unclear what to do next in order to grow and scale your agency. The Smart Agency Masterclass is a weekly podcast for agencies that are wanting to grow faster. We interview amazing guests from all over the world that have the experience of running successful businesses, and will provide you the insights you need. Our podcast is just over 3 years old, and have reached more than a half million listeners in 42 countries.
This episode explores the challenges and strategies for scaling an agency, particularly within the context of the Swiss market. The interview features Luke Szkudlarek, a founding partner of a Zurich-based consultancy, who shares his entrepreneurial journey, highlighting his rapid acquisition of German language skills ...
This episode explores the process of selling an agency, focusing on the experience of Jordan Choo, a former agency owner. Against the backdrop of many agency owners receiving unsolicited acquisition offers, Choo's sale stemmed from an organic introduction and evolved from a potential partnership into a full acquisitio...
This episode explores the challenges and strategies for agency owners seeking sustainable growth, particularly focusing on transitioning from a reliance on proposals to securing paid pitches. Against the backdrop of the dot-com bubble burst and subsequent economic downturns, guest Eric Holter recounts his experience b...
This episode explores the challenges and strategies for building a successful and sustainable marketing agency. Against the backdrop of the 2008 housing market crash, Nick Francis, Chief Visionary Officer of The Franchise Group, recounts his agency's accidental beginnings and subsequent journey. More significantly, th...
This episode explores the impact of AI on the digital agency landscape and how agencies can adapt to remain competitive. Against the backdrop of increasing efficiency demands from clients and the emergence of no-code platforms, the conversation highlights a significant shift towards AI integration for cost reduction a...
This episode explores the challenges and strategies for scaling a B2B tech PR agency. Against the backdrop of the founders' positive experience leaving their previous agency and taking clients with them, the discussion pivots to the difficulties of scaling, particularly in finding versatile employees who can handle va...
This podcast episode features an interview with Alex Polamero, founder of Ninestone Partners, a marketing and sales automation agency. Alex discusses his experience selling and then buying back his agency, highlighting the challenges of burnout from overwork and the importance of prioritizing time over money. He emph...
This podcast episode interviews Jhana Li, a former COO and current founder of Spyglass Ops, about optimizing agency operations for growth. The discussion centers on overcoming growth bottlenecks by strategically hiring, specifically focusing on a robust hiring funnel to efficiently filter candidates and a structured 9...
This podcast episode interviews Warren Wilansky, founder of Plank, a Montreal-based digital agency, about his journey as an accidental agency owner and his strategies for scaling the agency. The conversation covers Warren's transition from a hands-on designer/developer to a CEO, focusing on his approach to hiring and ...
This interview podcast features Jason Swenk interviewing Jim Heininger, owner of two branding and communications firms. The conversation centers on agency branding and rebranding, specifically addressing the challenges and strategies involved in choosing the right name and visual identity for an agency, as well as the...
This interview podcast focuses on the crucial role of a Chief Operating Officer (COO) in scaling an agency. The podcast begins with an introduction to Elevate, a networking event for agency owners, followed by an interview with Brittany Filori, CEO of 51Blocks, who previously served as a COO. Filori discusses the dif...
This interview podcast features Jason Swenk interviewing Marc Beckman, co-founder and CEO of DMA United, a New York City agency specializing in style and design across various industries. The conversation explores DMA United's growth strategy, focusing on delivering high-quality work and leveraging client relationship...
This interview podcast features Jason Swenk interviewing Dale Bertrand, owner of the SEO agency Fire & Spark. The discussion centers on how Bertrand leverages speaking engagements at conferences to generate business leads, ultimately accounting for the majority of his agency's revenue. Bertrand details his strategy, ...
This interview podcast features Jason Swenk interviewing Reade Milner, owner of a digital marketing agency, about leveraging email marketing to engage with past and potential clients. The conversation begins with Milner's background and agency creation, transitioning into a discussion about the untapped potential of e...
This interview podcast features Jason Swenk interviewing James Loomstein, managing partner of Rogue Marketing, a Dallas-based B2B marketing agency. The discussion centers on the challenges of building and scaling a successful marketing agency, focusing on the importance of defining a clear niche, setting realistic cli...
This interview podcast features Jason Swenk interviewing Traci DeForge, founder and CEO of Produce Your Podcast, a podcast and marketing agency. The discussion centers on effective podcast pitching strategies, focusing on personalization, brevity, and providing audience value. DeForge emphasizes the importance of a c...
In this podcast episode, Kelsey Dixon, co-founder of the organic social media agency Davies and Dixon, shares insights from the agency's evolution from its launch in 2014 to its acquisition in 2022. She discusses the unexpected challenges and surprises faced along the way, leading to the decision to sell the company. K...
In this episode of the Smart Agency Masterclass, host Joe Ardeeser, a former agency owner, shares his personal journey and the hurdles he faced in running an agency. He talks about his shift from freelancing to owning an agency, fueled by a desire for independence, which eventually led to a team of 10-12 members. Key c...
In this podcast episode, host Jason Swenk interviews Stacey Green, the Director of Happiness at his agency, as she marks her 10-year milestone with the company. Their conversation dives into the enduring truths of the agency landscape, even in a world full of change. They emphasize the significance of building strong r...
In this podcast episode, Brian Rodriguez, the founder of Gatorworks, shares his inspiring journey from building websites in high school to successfully selling his digital agency. He recounts the challenges he faced along the way and highlights how a CFO helped him grasp essential financial metrics, such as cost of goo...
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