

Run the Numbers
Run the Numbers is a business podcast about financial metrics and business models for CFOs, aspiring CFOs, finance leaders, and ambitious people operating tech startups. Hosted by CJ Gustafson, CFO and writer of Mostly Metrics, the show shares lessons, frameworks, and operator insights from the trenches as a tech exec. Think of it as a playbook for the things CJ wishes he knew earlier in his career, covering SaaS metrics, annual budgeting, forecasting, headcount, equity, dilution, fundraising, and the decisions that drive performance and growth.
Episodes


Humans, Robots, and Agents: UiPath on Agentifying Your Business in the Age of AI

Selling Your Company? A Silicon Valley Lawyer’s Guide to Not Getting Screwed Over

Do PE Companies Trade Innovation for Margins?

From Facebook’s Hypergrowth to Daffy’s Disruption: A CFO’s Playbook for Saying Yes

The Anti-Exit Strategy: Premji Invest’s Approach to Evergreen Capital (& the Future of CFO Tech)

Netskope IPO: S1 Breakdown

From Karaoke With Benioff to the Death of SEO: Alex Konrad on the Business of Media

“Stop Trying To Quantify Risk”: Risk Management Wisdom (& Star Wars Analogies) From CISO Andy Ellis

Are Fractional CFOs a Grift?
This podcast episode focuses on the challenges and opportunities within the fractional CFO market. The host, CJ, discusses the frequent requests for fractional CFO recommendations and complaints about existing setups. He explains why many startups don't need a full-time CFO early on, advocating for a different type of...

From $500M Losses to $500M Profits: The CFO Who Helped Major League Baseball Win off the Field

Inside the $5B Plaid Deal That Never Happened and the Massive Business Model Transition That Did

Emergency Capital Markets Update: Stubhub IPO (Take 2)

Thinking About Adding Payments to Your Software Product? Listen to This First!

Having Gone Through Sh*t Is an Asset: Yext CFO’s Playbook for the Tough Times

An Unholy Alliance

How To Win at Early-Stage Sales (With the Guy Who Helped Take Snyk From $0 to $100M+)

Your Company Is a Utility Function: Here’s How to Pull the Right Levers

NEW DATA: Q2 Private Company Benchmarks

“Let’s Just See What Breaks” — Intuit’s CFO on Being a Disruptor When You’re Already the Incumbent
In this episode of the "Run the Numbers" podcast, CJ interviews Sandeep Aujla, CFO of Intuit, about Intuit's growth, innovation strategies, and financial leadership. Sandeep discusses Intuit's evolution from TurboTax to QuickBooks and Credit Karma, emphasizing the importance of self-disruption, velocity, and focus to m...
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