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CJ Gustafson · Business

Run the Numbers

Run the Numbers is a business podcast about financial metrics and business models for CFOs, aspiring CFOs, finance leaders, and ambitious people operating tech startups. Hosted by CJ Gustafson, CFO and writer of Mostly Metrics, the show shares lessons, frameworks, and operator insights from the trenches as a tech exec. Think of it as a playbook for the things CJ wishes he knew earlier in his career, covering SaaS metrics, annual budgeting, forecasting, headcount, equity, dilution, fundraising, and the decisions that drive performance and growth.

Episodes

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How Much Revenue Do You Need to IPO in 2025?

13 Sep 2025
22m
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Humans, Robots, and Agents: UiPath on Agentifying Your Business in the Age of AI

11 Sep 2025
1h 11m
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Selling Your Company? A Silicon Valley Lawyer’s Guide to Not Getting Screwed Over

08 Sep 2025
1h 2m
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Do PE Companies Trade Innovation for Margins?

06 Sep 2025
8m
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From Facebook’s Hypergrowth to Daffy’s Disruption: A CFO’s Playbook for Saying Yes

04 Sep 2025
1h 11m
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The Anti-Exit Strategy: Premji Invest’s Approach to Evergreen Capital (& the Future of CFO Tech)

01 Sep 2025
53m
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Netskope IPO: S1 Breakdown

30 Aug 2025
24m
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From Karaoke With Benioff to the Death of SEO: Alex Konrad on the Business of Media

28 Aug 2025
1h 12m
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“Stop Trying To Quantify Risk”: Risk Management Wisdom (& Star Wars Analogies) From CISO Andy Ellis

25 Aug 2025
1h 6m
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Are Fractional CFOs a Grift?

23 Aug 2025
9m
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This podcast episode focuses on the challenges and opportunities within the fractional CFO market. The host, CJ, discusses the frequent requests for fractional CFO recommendations and complaints about existing setups. He explains why many startups don't need a full-time CFO early on, advocating for a different type of...

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From $500M Losses to $500M Profits: The CFO Who Helped Major League Baseball Win off the Field

21 Aug 2025
1h 20m
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Inside the $5B Plaid Deal That Never Happened and the Massive Business Model Transition That Did

18 Aug 2025
1h 6m
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Emergency Capital Markets Update: Stubhub IPO (Take 2)

16 Aug 2025
6m
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Thinking About Adding Payments to Your Software Product? Listen to This First!

14 Aug 2025
54m
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Having Gone Through Sh*t Is an Asset: Yext CFO’s Playbook for the Tough Times

11 Aug 2025
59m
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An Unholy Alliance

09 Aug 2025
7m
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How To Win at Early-Stage Sales (With the Guy Who Helped Take Snyk From $0 to $100M+)

07 Aug 2025
1h 4m
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Your Company Is a Utility Function: Here’s How to Pull the Right Levers

04 Aug 2025
1h 6m
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NEW DATA: Q2 Private Company Benchmarks

02 Aug 2025
11m
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“Let’s Just See What Breaks” — Intuit’s CFO on Being a Disruptor When You’re Already the Incumbent

28 Jul 2025
1h 7m
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In this episode of the "Run the Numbers" podcast, CJ interviews Sandeep Aujla, CFO of Intuit, about Intuit's growth, innovation strategies, and financial leadership. Sandeep discusses Intuit's evolution from TurboTax to QuickBooks and Credit Karma, emphasizing the importance of self-disruption, velocity, and focus to m...

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