In episode 686, join Rob Walling for another solo adventure where he answers listener questions. He answers how to evaluate monetary success, combat hedonic adaptation, and how to evaluate the capabilities of technical co-founders. Rob also discusses whether outsourcing sales and marketing is possible and considers some alternative no-code approaches.

Topics we cover:

4:20 – Success after stair-stepping, confronting hedonic adaptation
15:35 – Sales funnels, friction before demos, and collecting email addresses
19:24 – Outsourcing marketing and sales
23:54 – Evaluating the technical capabilities of your technical co-founder(s)
29:41 – Reducing the platform risk of developing in typical no-code tools

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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Episode 686 | How Much is Enough?, Outsourcing Marketing, and More Listener Questions

Startups For the Rest of Us

Episode 686 | How Much is Enough?, Outsourcing Marketing, and More Listener Questions