Newsletter: Hasbro’s New Playbook: More Magic, Fewer Big Bets

Hasbro’s business strategy increasingly hinges on *Magic: The Gathering* as a dominant earnings engine, supplemented by a pivot toward a more selective, partner-led video game model. "Universes Beyond" crossovers effectively expand the player base by integrating external intellectual properties, while rising organized play participation ensures long-term customer retention. To mitigate the high costs and risks associated with internal AAA development, the company is shifting focus toward co-development and licensing, a strategy validated by the substantial royalties generated from titles like *Monopoly GO*. Future internal game development is now concentrated on specific, high-potential projects like *Exodus* and *Warlock*, prioritizing genre fit and franchise longevity over broad publishing ambitions. This hybrid approach aims to maximize profitability by leveraging Hasbro’s core strengths in tabletop gaming while offloading development burdens to external partners with proven expertise.