Being a Founder is hard. There are an endless barrage of obstacles facing you at any given moment. Doing that with a Co-Founder, well that often feels harder because now you've got two people who need to make the decisions: two people who aren't always on the same page.

What if we told you there was a better way to do it?

What if you could build with a Co-Founder by leveraging your strengths and taking ego out of it?

Well your day has arrived. Kiki Couchman, Co-Founder of Sourmilk, joins us on this episode to discuss what it's like to intentionally build a CPG company as a big fish in a small pond, how to be a great Co-Founder, and why your gut health is so damn important. Kiki and her Co-Founder Elan Halpern has something special going on here.

We dive into the excitement of early stage building, showcasing how being scrappy is an amazing skill set.

Unsure of the difference between an influencer and a content creator? Yeah we cover that too. Grab a spoon, your sourmilk, and get ready for earful.

The Longer Game explores the future of retail across Amazon, ecommerce, and brick-and-mortar.

The goal is simple: help brands grow by understanding how all channels work together.

Retail is evolving. The brands that win are the ones willing to adapt.

Subscribe to stay updated on new episodes.

Learn more: https://thelongergame.com

About the Guest:

Sourmilk is an NYC-based, women-founded brand creating organic, grass-fed, Greek-style yogurt designed specifically for gut health. Kiki Couchman is Co-Founder, building Sourmilk to make gut health accessible through everyday food.

Connect with Kiki:

LinkedIn: https://www.linkedin.com/in/kirsten-kiki-c-242929112/

Website: https://sourmilk.com

Instagram: @getsourmilk | @couchwoman

About the Host:

Michael Maher is Chief Idea Officer of Cartology, an Amazon-focused agency helping brands grow revenue and profitability.

Connect with Michael:

LinkedIn: https://www.linkedin.com/in/immichaelmaher

Email: michael@thinkcartology.com

Sponsored by Cartology https://thinkcartology.com

We Sold 8,000 Yogurts By Hand In New York with Kiki Couchman | The Longer Game

The Longer Game

We Sold 8,000 Yogurts By Hand In New York with Kiki Couchman | The Longer Game