Humans have a tendency to shy away from failure, and for good reason.

It hurts. It could cost us our jobs.

But what if on the other side of that failure lived an innovation that drove amazing change?

Maybe we'd think about failure differently. We think so.

R.J. Talyor, CEO & Founder of Backstroke, joins us on this episode to talk about his favorite subject: failure.

"Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it." — Johann Wolfgang von Goethe.

Walt Disney also said, "If you can dream it, you can do it."

The current economy surrounding AI has a lot of hype but also a lot of potential. There is this potential for us to leverage AI to allow us to be more human, yet we tend to focus on the dark side where humans are no longer needed.

Sure, change is coming.

People will lose jobs or remain out of work because of AI tech implementation.

But could there be more that lives on the other side of that? We think so.

Grab your goggles and swim cap and let's dive right into it.

What they cover

AI has evolved dramatically from the 1950s to where we are now in the world of generative AI. It's enabled us to do things better & faster.
All the AI hype about job replacement and destruction is an alamarist signaling for attention. The reality is change is on the horizon and there will be job loss but the potential is incredible.
Beyond the AI hype is true creativity again. AI allows us to take the things machines can do well off our plates and truly lean into our humanness, i.e. creating art or building relationships.
AI needs a why and an end goal to truly be functional. You can't just implement AI technology. You need to know why you're doing it and what you hope to achieve at the end of it for it to truly be a successful project.

The Longer Game explores the future of retail across Amazon, ecommerce, and brick-and-mortar.

The goal is simple: help brands grow by understanding how all channels work together.

Retail is evolving. The brands that win are the ones willing to adapt.

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Learn more: https://thelongergame.com

About the Guest:

R. J. Talyor is a leading voice in email marketing and applied AI. A veteran of ExactTarget, he founded Pattern89, acquired by Shutterstock in 2021. Today he is Co-Founder & CEO of Backstroke, helping brands use AI to drive 10 to 30% more revenue from email, SMS, and mobile.

Connect with R.J.:

LinkedIn: https://www.linkedin.com/in/rjtalyor/

Website: https://www.backstroke.com

About the Host:

Michael Maher is Chief Idea Officer of Cartology, an Amazon-focused agency helping brands grow revenue and profitability.

Connect with Michael: https://www.linkedin.com/in/immichaelmaher

Email: michael@thinkcartology.com

Sponsored by Cartology

https://thinkcartology.com

We Would Rather Be Average Than Fail with R.J. Talyor | The Longer Game

The Longer Game

We Would Rather Be Average Than Fail with R.J. Talyor | The Longer Game