Jam Bus Sand Fall is Bus Traffic Fever with sand: trucks (Matej says buses) line up at the bottom, colored sand pours in from the top, and you watch. There is no speed-up button, no rewarded “go faster” placement like Colony Flow.

Felix failed the FTUE four times. Jakub calls the category Torture Sort, and the numbers say torture pays: $80K a day in IAP last week heading for $100K, 65K downloads a day, up 1,300% in a month, already #19 in the sort category at roughly $1M a month, with Russia driving downloads and the US driving revenue.

Ad revenue is only ~$7K a day, 12–16% of the total, app-ads.txt hasn’t been touched since January and Unity isn’t even in it.

Whole UA strategy for the category: make images as many people as possible relate to, then solve them. The bigger story is the category: sort is ~$60M a month in IAP, ~$120M with ads, half the size of merge and still growing; Goodroid is at $350K a day and $75M lifetime, Colony Flow at $500K a day, Cube Away at $60K a day out of the gate. Matej tried to build one and hit 20–25% retention: if you don’t have a senior level designer, don’t. Less torture, more fun.

⏱️ TIMESTAMPS

00:00 – Cold open: a 17-minute level

01:30 – Jam Bus Sand Fall: buses, trucks and sand

04:39 – Torture Sort: no speed-up, fluent fail state, level 30 = level 1

06:40 – Admon: five rewarded placements, $7K/day, no Unity, stale app-ads.txt

11:18 – $80K/day, 65K downloads, +1,300%, Russia vs US

13:05 – The sort category: Goodroid, Colony Flow, $120M a month

20:24 – UA: 600 videos, 5 playables, 95% AppLovin, AI dead eyes

28:40 – Why these games don’t scale and Matej’s failed sort attempt

This episode is brought to you by Kinoa — the AI operating system for mobile game operations: flows, live segments, in-app messages, push notifications, and A/B testing in one place, run by the operators who own the numbers. Carry1st saw +43% ARPDAU; PlayStudios saw +31% revenue on Tetris Block Party. Learn more at Kinoa.

http://www.kinoa.ai?utm_source=MatejPodcast&utm_medium=Link&utm_campaign=Matej+Podcast&utm_id=100

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Please share feedback and comments - matej@lancaric.me

⏳ Torture Sort is REAL: Jam Bus SandFall makes $80K/Day and is slow as hell!

two &amp; a half gamers

⏳ Torture Sort is REAL: Jam Bus SandFall makes $80K/Day and is slow as hell!

two & a half gamers