https://www.segmenta-ai.com/ - Link for signup if you want bid floor help

Felix, solo from Istanbul, with the advanced ad monetization episode nobody makes: what to do once your game is earning $1,000 a day in ads. The core idea is that ad revenue stacks on top of itself, so tactics that were a waste of time at $100 a day are suddenly worth real money, and the networks know it better than you do. First, network coverage: at $1,000 a day you should be live on at least six or seven of the ten big networks (AppLovin, Meta, Google, Unity, Mintegral, InMobi, Digital Turbine, Pangle, Moloco, Liftoff, BidMachine on iOS), and at $3,000 a day on all of them, because each good network adds roughly 5–10% to revenue.

And finally, bid floors: since the industry went bidding-only two years ago, every network runs a bandit model that keeps testing lower bids until one converts, dragging your average down, turning you from price setter to price taker. Bid floors, set at the right levels and updated at the right cadence, claw back 5–20%, and Felix's new SDK-less bid-floor service plugging into MAX showed one client earning nearly 30% more during the test window. Eleven games live, looking for the twelfth. Next milestone to plan for: $25–30K a day, where everything changes again.

⏱️ TIMESTAMPS

00:00 – Cold open: when spacing ads out is actually worth it

02:32 – Why ad monetization stacks: what changes at $1,000/day

03:30 – Which networks to run: 7 of 10 at $1K/day, all of them at $3K/day

05:00 – app-ads.txt and reseller demand: why it's not a beer tap

07:00 – The recency model: impressions lose 39–52% of value by the 12th

09:30 – Policing ad length: timestamp every impression and confront the network

11:30 – The pro move: load an interstitial in the rewarded slot

13:00 – Bid floors vs the bandit model: from price taker back to price setter

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-3bckldvr8-8PXvzciMWdheOzED9hq0SA

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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💰 You Hit $1,000/Day in Ad Revenue. Now Here Are the 5 Tricks Ad Networks hope you NEVER Learn

two &amp; a half gamers

💰 You Hit $1,000/Day in Ad Revenue. Now Here Are the 5 Tricks Ad Networks hope you NEVER Learn

two & a half gamers