#615: How to Master Social Selling on LinkedIn to Book Meetings | Kade Hinkle | 30MPC Hall of Fame

Systematic social selling on LinkedIn transforms outbound prospecting from a high-effort, low-yield activity into a targeted, relationship-driven process. Kade Hinkle, a top-performing sales development representative, advocates for the "30 Connection Rule," which involves sending 30 daily connection requests to ideal customer profile prospects while simultaneously engaging with their content and posting original insights to establish familiarity. This strategy relies on manual, high-intent interactions—such as turning on post notifications to comment on relevant updates—to build trust before initiating a pitch. Effective outreach utilizes personalized video messages and voice notes that reference specific signals like job changes or competitor usage. By leading with direct, value-based calls to action and maintaining consistency across channels, sellers can significantly increase meeting booking rates and create a sustainable pipeline of warm introductions.